After seven years in the refrigerated soup business, Boulder Organic! (formerly Boulder Soup Works) was ready to energize its brand and claim its rightful place as a category leader.
Through consumer and competitive research, culinary trends analysis, and creative workshops, KJC evolved the brand into Boulder Organic!, a line of garden-grown, refrigerated soups that scream (hypothetically, of course) with a vibrant, natural flavor and an exuberant, honest, uncompromising personality.
The updated brand and name led to a new package design that puts Boulder Organic! in the spotlight. Since its launch, company sales have seen a 57% monthly increase and its distribution has expanded 200%, including to major retailers like Target. Talk about singlehandedly waking up a tired, forgotten section of the grocery store.